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Big Data Analytics: Significance and Application

Significance and Application of Big Data Analytics

Modern businesses are using Big Data Analytics to reach their target customers, increase revenue, and stay ahead of their competitors in the market. Organizations are aware of the potential of using Big Data and conducting Big Data Analysis for extracting meaningful information. The information generated through Big Data Analytics is employed to predict market trends, determine the probability of an uncertainty’s occurrence, estimate supply-demand cycles, and retain customers. Therefore, it is a powerful tool that assists organizations in making informed business decisions.

What is Big Data Analytics?

Big Data Analytics is the process of analyzing a large volume of data, also known as Big Data, to derive meaningful information that helps organizations formulate data-driven strategies. Thus, it is used by organizations to find the best possible Business Intelligence (BI) solutions for achieving their objectives. Businesses use the information derived from the data analysis and convert them into actionable insights. Today, Big Data Analytics is accompanied by innovative technological solutions like artificial intelligence (AI) and machine learning (ML) to generate more accurate results.

There are four types of Big Data Analytics; these are as follows:

  1. Diagnostic Analytics – It is the most advanced form of Big Data Analytics. With the help of diagnostic analytics, organizations can investigate the data and gain in-depth insights by filtering data into groups and establishing patterns.   
  2. Descriptive Analytics – It is the most basic form of Big Data Analytics used by organizations to find the latest trends and measure their performance in the market.
  3. Prescriptive Analytics – This type of Big Data Analytics uses data to conduct simulations and experiments to suggest the best direction for the business.
  4. Predictive Analytics – This is the most widely used Big Data Analytics type for predicting future trends and uncertainties.

Significance of Big Data Analytics

The numerous advantages of Big Data Analytics are the reason why every business uses it in the world. With the right business strategy, companies can adapt to changing economic scenarios and take advantage of new opportunities. Here are some key benefits of Big Data Analytics:

  • Assist businesses in conducting faster and more accurate data analysis
  • Reduce operation and resource costs by predicting business requirements
  • Meeting targets and retaining existing customers by keeping them happy
  • Exploring new avenues in the market and capitalizing on them
  • Preparing for uncertainties in advance and staying ahead of the competitions

Application of Big Data Analytics

Some primary applications of Big Data Analytics are given below:

Products/Projects Development

One of the major applications of Big Data Analytics in organizations is observed in project or product development. Organizations often conduct feasibility studies and experiments to test the success of the project or product in the market before developing them. It helps organizations save their valuable resources by accurately predicting whether a project or product will be a success or a failure after it is developed.

Creating Targeted Advertising

Most businesses use targeted ads to attract the right kind of customers. This type of marketing involves creating personalized content and using them to acquire new customers or retain existing ones.

Acquisition and Retention of Customers

Past interactions with the business and past purchase histories are used effectively for customer acquisition and retention. Getting feedback from existing customers and using them in the services or products is valuable to ensure customer loyalty.

Improving Supply Chain Operations 

The predictive and prescriptive data analysis models help keep track of supply chain and logistics operations. Thus, preventing delivery delays, route optimization, better inventory management, etc.

Managing and Mitigating Risks

With the help of powerful data analysis tools, organizations are getting better at managing and mitigating business risks. Improved insights provided through speedy analysis help in enhanced decision-making and problem-solving.


Therefore, Big Data Analytics is a significant entity of modern business strategies. Organizations use data analytics and big data to attain business growth and sustain it in the long run. With the help of our Data Analytics Consulting Services, modern organizations can gain insight into their business operations and find the best possible solution to their business problems.